![]() ![]() This isn’t required, but always recommended!Īuthenticating your domain requires that you add a record to your DNS. This is a great technique to help prevent spoofing and phishing scams in case the email message appears to be from one domain, but it actually delivered from another. In other words, email authentication allows your email marketing tool to send email on your behalf, but as your domain. Not Always Possible to Setup Email Authentication (DMARC)Įmail authentication also referred to as domain authentication or validation ( DMARC), refers to the process of better identifying the sending origin or domain so that ISPs can better route your email. Have the ability to provide you with a dedicated IPģ.Analyze bounce rates to keep lists clean.Utilize hundreds of IP addresses and different data centers.Ensure they are on whitelists and feedback loops.Here are a couple additional examples of things they do: They also have entire teams working day and night to ensure their emails reach their destinations and that their IPs aren’t blacklisted. Third-party email marketing software platforms and transactional email services are set up and configured in such a way that they can greatly increase your odds of hitting your customer’s inbox. Hitting your customer’s inbox relies on a multitude of factors, from ISPs, bounce rates, MTAs, the originating IP address of the sender, etc. According to ReturnPath’s Email Deliverability Benchmark Report, 21% of opt-in emails never make it to the inbox. ![]() ![]() One of the biggest downfalls to relying on your host for emails is deliverability issues. But for marketing-related emails and bulk sending, we highly recommend using a trusted third-party solution. This means that the software that runs each site is 100% private and is not shared, even between your own sites. And for important emails such as password resets, and comment notifications, we rely on a third-party SMTP provider to ensure high deliverability. When it comes to WordPress hosting you don’t have to worry here at Kinsta, as every site on our platform runs in an isolated software container that contains all of the software resources required to run the site (Linux, NGINX, PHP, MySQL). Uncover performance bottlenecks to deliver a better user experience and hit your business’s revenue goals. This could result in spotty delivery and wait times for your emails, which is never a good thing. Then you’re suddenly left at the mercy of waiting for your host to resolve the issue with the provider or ISP. If something goes wrong with that, such as a client suddenly spamming, there is a chance the IP address could get blacklisted for spam. You are tied to IP addresses that your host has configured for outgoing email. You’re Not Always in a SiloĪ good way to think of how email works with typical hosts is that it’s like shared hosting. If you don’t use a professional email marketing software or transactional email service provider, you are bound to run into the following issues which can really harm the success of your site and campaigns: 1. If you think about it, that’s a lot going on! Especially on larger sites, as emails could be getting sent out every couple seconds. Email newsletters if using plugin inside WordPress.Security notifications from plugins such as WP Security Audit Log or WordFence.Lead and contact form submissions from plugins such as Gravity Forms or WPForms.Notifications of new e-commerce sales in WooCommerce or Easy Digital Downloads.Password reset and change notifications.Notifying new WordPress users of an account and location to log in.So it’s very important that you have a system in place that you can count on! Here are a just a few examples of emails that a site might send out on a daily basis: Downfalls of Using Your Host’s Email ServerĮmail plays a very important role in your workflow, as it is the primary medium used to keep you and your customer’s informed on what is happening with your site and business. We’ll dive into the reasons why below and share our email marketing software recommendations. Use a transactional email service provider (HTTP API or SMTP) along with your WordPress newsletter plugin.Use a third-party professional email marketing software that isn’t part of WordPress.Typically a hosting server is not also meant to be an email server. So if you are sending newsletters or bulk emails, we always recommend the following alternatives to get the best results: ![]()
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